About Us

Dedicated to empowering businesses with financial clarity, insights, and expertise traditionally reserved for large companies.

WHO WE ARE

Founder’s Story

After spending years providing capital financing and advisory services across the globe, our founder, Alex Roe, discovered a critical gap.

Large corporations always had easy access to sophisticated, impactful financial insights. Yet smaller businesses—the ones fueling growth, innovation, and jobs—had little more than two disappointing options: simplistic outsourced bookkeeping or traditional CPA firms that prioritized high-fee projects. Neither truly met their needs.

Dedicated Books was created specifically to solve this problem. Our focus remains clear: delivering elite financial resources, strategic insights, and proactive support previously available only to big businesses.

Today, our story continues evolving alongside our clients—empowering them with tools, confidence, and clarity needed to thrive in their industries.

4.7+

Ratings

15+

Years Experience

Outsourced Bookkeeping and CFO Services
We are ready to serve you differently.

This gap in the market led to the creation of Dedicated Books. Dedicated Books was founded to address this gap, combining Alex’s passion for supporting businesses in the real economy with quality financial guidance.

Today, we proudly serve businesses across select industries, providing them with the financial guidance and dedicated partnerships they need. Our story continues to evolve, but our mission remains constant: to empower businesses with financial clarity, insights, and expertise traditionally reserved for large companies.

our values

Mission & Values

Our Mission is to empower businesses with financial clarity, insights, and expertise traditionally reserved for large companies.

This mission drives everything we do, guided by our core values:

Specialization

Industry-specific financial expertise tailored specifically for your business needs.

Partnership

Real relationships, built on understanding and trust. Our approach goes beyond bookkeeping, becoming your partner in growth.

Accessibility

We put sophisticated financial tools and insights within reach of every business we serve.

Real Businesses

Supporting the backbone of America—the entrepreneurs, operators, and businesses in the real economy. Our dedicated focus enables us to deliver outsized services to every client.

Meet Our Founder

Our founder, Alex Roe, has over 15 years of experience in global finance. His career spans institutions including Bank of America and Credit Suisse in New York and led a regional debt platform in Singapore where he provided strategic financing to growing businesses. He also led a U.S.-focused fund backed by investors to acquire a growing company in the U.S.

Throughout his career, Alex has worked closely with businesses at every stage of growth, gaining firsthand insight into what drives lasting success. After seeing how limited access to quality financial guidance held back promising companies, Alex created Dedicated Books. His mission was clear: to empower businesses with financial clarity, insights, and expertise traditionally reserved for large companies.

Alex earned his MBA from the University of Virginia Darden School of Business and his undergraduate degree in Accounting. He is also a Chartered Financial Analyst (CFA) charterholder.

He resides in Dallas, Texas, with his loving wife and beautiful daughter. He enjoys training for triathlons, traveling, and exploring the great outdoors.

Book Your Consultation

Let’s talk about what’s next for your business—and how a smarter approach to your books can help you get there.